HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Avoid fatal mistakes: use data to drive your website performance

Before you update your website, there are key data elements you should research before creating content, optimizing content or writing any code. This session will show you how to avoid several critical flaws that many websites suffer from, including: Investing time and resources into a site that doesn’t support institutional strategies. Losing large amounts of […]

Metrics that measure up

No matter our job title or department, performance metrics are important — mandatory even. But with so many ways to track and measure everything we do, applying metrics to our work can be overwhelming. How do we quantify progress? How do we show impact? What’s more, how do we report the value of our work […]

Social media metrics that matter: telling your story to a non-social savvy audience

While social media has become ingrained into most people’s lives, explaining analytics to those that aren’t in the back end of different platforms on a day-to-day basis can be difficult. Social media analytics in the higher ed space can be especially challenging and complex due to a common lack of resources on social teams and […]