Join this joint discussion of the Analytics and UX community groups to chat about using analytics and metrics to support your organization and strategies for creating meaningful and relevant user experiences. These groups are also active throughout the year: Presenters Shortcode CG3 Tags
Tag: data/analytics
Struggling to keep up with constantly changing websites and a long list of stakeholders who would all like to track different things in Google Analytics? You’re not alone, and this is a huge challenge for universities. In this session, we will share a framework for aligning departments around common goals, documenting requirements and automating dashboards […]
Your most valuable data is the data you collect about your audiences, with their permission – often called “first-party” data. Third-party data, sourced from external aggregators, enriches marketing strategies but is challenged by growing privacy regulations. With Google and Apple phasing out third party cookies, higher ed web teams and marketers need to take control […]