HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Dive into the heart of data-driven decision-making without falling down the rabbit hole. This session explores how to effectively bridge the gap between ambitious enrollment targets and targeted advertising strategies using data analytics. We’ll unveil practical approaches to distill vast data landscapes into actionable insights, ensuring your advertising decisions are both strategic and impactful. Join […]
We all need to create incredible content, put it out on the right channels and monitor it to make it as effective as possible. Come get practical examples of how generative AI can help with every part of this process. Learn why content marketing should be a key strategy for your brand, and how you […]
With the sheer amount of information out there, users can often struggle to find the specific answers they need on college websites. This session explores the potential of Large Language Models to act as a search/discovery layer to improve your website’s user experience. Despite their incredible potential, today’s LLM-based chatbots can often fall short of […]