HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
A large portion of content strategy is more than just driving traffic to a site and expanding your presence. It’s also about making sure the users you already have are presented with the right impactful content at the right points along their journey. Site analytics can offer key insights into how your content is performing […]
With the introduction of GA4, creating Looker Data Studio dashboards took on a new level of complexity. This presentation shows the gaps between the old and the new process, and offers practical tips on how to manage the transition to using GA4 as your data source. Presenters Alan Etkin — British Columbia Institute of Technology […]
The fabric of the internet is changing. Find out how and learn about the potential impacts to your marketing and analytics programs. Walk away with a better understanding of the challenges and some potential solutions to investigate. Presenters Cory Underwood — Search Discovery Shortcode B2 Tags