HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Tag: annual conference

Out of the recycling bin and into the Metaverse: Four ways to rethink paper marketing using mobile AR

Mobile augmented reality allows users to use their smartphone camera to view a 3D digital holographic experience, layered on top of the real world. Think Pokemon Go. Brands like the NFL and Nike have created mobile AR experiences to make ads and events more memorable, and the same technology can be used to create memorable impressions […]

Partners in time: how a two-person communications team manages to do it all

We know that as university communicators, we are always being asked to do more with less. After the past two years, that maxim has never been truer. As the communications team for the IT Services division at Miami University, we wear a lot of hats: marketer, communicator, transcriber, translator, campaign planning consultant, photographer, designer. How […]

Use custom events to supercharge tracking in GA4

One of the fundamental differences between UA and GA4 is the way events are represented in the data model. During this presentation we will take a look at some of those differences to better understand how GA4 works and how we can improve our tracking capabilities using enhanced measurement events and custom events. During this […]