HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
LIke coming up with a fire escape plan or buying car insurance, you do it hoping you’ll never have to use it. But with any emergency or crisis, you’ll want to be well-prepared, especially if you community relies on your efforts for communication updates. I’ll lead a presentation and interactive discussion on: Presenter Suzanne Dergacheva […]
Evergreen content is content that, due to its timeless message or longstanding relevance, will continue to provide value to your audiences and drive traffic to your website even as time passes. In higher education, the “evergreen content strategy” is an often elusive goal attempted between the management and application of a dozen other responsibilities. This […]
With 86% of U.S. education-intenders watching ad-supported CTV/OTT, streaming TV is a compelling and effective advertising channel for higher education institutions — with its proven abilities to deliver precision targeting and outcomes-based measurement. Recognizing this shift, higher education institutions are increasingly turning to CTV advertising to effectively reach and enroll students. In this talk, we’ll […]