HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Leveraging machine learning to meet goals, serve prospective and current students at ASU

The EdPlus team at ASU leverages various machine learning models to meet the goals of different departments while serving prospective and current students. Our comprehensive web behavior data is used to power enrollment propensity models that output a lead score for each prospect who expresses an interest in ASUOnline. Qualitative data from surveys, calls, SMS […]

Put your analytics to work: Five ways to use data to enroll your class

With an influx of stealth applicants and an uncertain enrollment cycle ahead, it’s almost impossible to know which students to focus time and effort on and which content will move the needle. Presenter Zach Chastain — StudentBridge Shortcode AAI5 Tags

Train gone sorry: Deaf representation on social media

“Train gone sorry” is a sign language idiom used by Deaf people that is akin to “missing the boat.” There is an abundance of Deaf and DeafBlind people and communities on social media — and this includes content creators, influencers, social media managers, organizations and schools. However, these groups are often misrepresented, marginalized or downright […]