Design systems have dominated web design conversations for a few years. Just as there’s no one way to make a website, there is no one way to make a design system. Unfortunately, this has led to a lot of misconceptions around the creation and impact of this increasingly important tool. Do any of these sound […]
Tag: annual conference resources
Digital transformation is both an imperative and a challenge for every higher education institution. Supporting a wide variety of stakeholder needs, while trying to provide a cohesive user experience for multiple groups of constituents, can slow down or stop attempts to define, build and scale your institution’s digital presence. In this session, we’ll discuss common […]
St. John’s University recently unveiled a website refresh, which better showcases its signature student experience in support of recruitment and retention objectives. But the shiny new website product would not succeed without prioritizing strong partnerships, hard conversations and commitment to cultural change — the unseen yet essential underpinnings of any successful marketing effort. In this […]