HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Say the quiet part out loud — what really drives a successful website project

St. John’s University recently unveiled a website refresh, which better showcases its signature student experience in support of recruitment and retention objectives. But the shiny new website product would not succeed without prioritizing strong partnerships, hard conversations and commitment to cultural change — the unseen yet essential underpinnings of any successful marketing effort. In this […]

Don’t just crunch numbers, set them free: A guide to data empowerment

In a world where data is abundant, organizations must go beyond metrics and KPIs to become truly data-empowered. This session will guide attendees through the shift from data-driven decision making to a data-empowered mindset in the context of higher education marketing. Participants will learn about the importance of making data accessible and relevant to everyone […]

Guide to slide design

What are the elements of an award winning presentation? The content? The delivery? The slide decks? In this session we will explore some principles of good slide design through the lens of past Red Stapler-winning HighEdWeb presentations. Presenter Nikki Massaro Kauffman — Red Hat Shortcode OCS10 Tags