How to design a master analytics strategy across multiple departments and stakeholders

Struggling to keep up with constantly changing websites and a long list of stakeholders who would all like to track different things in Google Analytics? You’re not alone, and this is a huge challenge for universities. In this session, we will share a framework for aligning departments around common goals, documenting requirements and automating dashboards so that each stakeholder can see the information that is important to them.

Presenter

Ken Williams — DiveTeam