We all need to create incredible content, put it out on the right channels and monitor it to make it as effective as possible. Come get practical examples of how generative AI can help with every part of this process. Learn why content marketing should be a key strategy for your brand, and how you can leverage generative AI and data to increase the efficiency and effectiveness of your content marketing in the creation, distribution and optimization phases.
Takeaways:
- Learn how to effectively use generative AI to ethically and safely create content.
- Understand what tools can be used to help with getting your content on the right channels.
- Start to build a library of prompts to aggregate and analyze your content data to identify what’s working and what’s not.
Presenters
Brian Piper — University of Rochester
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Shortcode
AAI8