HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Universities, and the organizations within them, are unlike most institutions. Teams often maintain and disseminate an incredible volume of content to diverse audiences in an often volatile and reactive environment. And as university branding strategies and institutional campaigns come and go, university teams must react and evolve, resulting in shaky information architectures and confusing user […]
Having recently kicked off a complete site redesign of Odu.edu, learn how data-driven decision-making has informed the latest iteration of ODU’s marketing-focused academic program pages and how changes throughout the site have led to increased traffic and streamlined navigation. The latest design of our program pages goes live in a matter of weeks, and we […]