Presenters Kris Hardy — Messiah University Description Your web and digital marketing reports are only as good as the underlying data. Traffic from faculty, staff, students, and other internal audiences can often skew your enrollment and marketing data. Unfortunately, filtering out traffic by IP address is no longer sufficient due to the growth of online […]
Tag: web analytics
Presenters Rebecca Hofstetter — Carnegie Trevor Mazarura — Carnegie Description Google Search Console is one of the most powerful Search Engine Optimization (SEO) tools. But getting at the data in the GSC platform can be cumbersome. It’s difficult to view all available data and to pair it with other metrics. This poses a challenge not […]
Presenters Alison Zeringue — Search Influence Description Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies. Learning objectives: Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard. How an integrated reporting dashboard can improve […]