Presenters Aaron Baker — Harvard University Description To promote our university news site, the Harvard Gazette, we send a daily email to about 300K subscribers. Since October, 2021, we started to notice a steady increase in our average open rate. Maybe you have seen this increase too, with your own email campaigns. In this presentation […]
Tag: web analytics
Presenters Erik Dafforn — Exoterik Media Martin Sickafoose — Purdue University Description Our sites have millions of views, but how do we know what our audiences engage with the most? Whether it is determining the optimal length of video content, understanding conversion rates among channels for specific events, or looking at where users exit our […]
Presenters Mandee Englert — Penn State University Description Most website tips and tricks will lead you to believe that using analytics to inform your website redesign is about discovering which pages perform best, finding a way to lower bounce rates, and improving user experiences across devices. This presentation will go above the standard reports and […]