Presenters Adrienne Ritchie — OHO Interactive Description Creating and motivating a data-driven organization and culture begins at the top. But where do you begin when there is so much data available, and so many different platforms that provide it? What data do you really need to ensure you are on your way to meeting your […]
Tag: web analytics
Presenters Rebecca Hofstetter — Carnegie Trevor Mazarura — Carnegie Description Google Search Console is one of the most powerful Search Engine Optimization (SEO) tools. But getting at the data in the GSC platform can be cumbersome. It’s difficult to view all available data and to pair it with other metrics. This poses a challenge not […]
Presenters Alison Zeringue — Search Influence Description Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies. Learning objectives: Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard. How an integrated reporting dashboard can improve […]