Presenters Corynn Myers — Convince & Convert Description If your institution is siloed, you wear too many hats, and/or there never seems to be any budget for tools that will make your life easier, you’re in the right place. This session will cover the creation and delivery of an owned content report starting with getting […]
Tag: web analytics
Presenters Stephanie Swindle Thomas — College of Arts and Architecture at Penn State Description The equation for social media success is a combination of quality content and analytics data. Stephanie Swindle Thomas, Director of Social Media and Visual Assets for the College of Arts and Architecture at Penn State, will provide a template for understanding, […]
Presenters James Seidler — Purdue University Northwest Description From senior leadership to page editors, everyone says they want website analytics. But how do you share web stats in a way that’s useful—without overwhelming your audience or wasting your time building reports that nobody reads? At Purdue University Northwest, we’ve used Google Analytics and Google Data […]