HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Many of us were caught off guard by the GA4 quota limits in LookerStudio, leaving us scrambling to find a solution for GA4 reporting. In this presentation, I’ll take you through my experience of utilizing Google BigQuery to store my GA4 data and the challenges of exporting that data into LookerStudio using queries. Spoiler alert – […]
Google Analytics 4 enables you to setup and collect any kind of data fields, but there is a major the downside: Google provides very little guidance on what you should collect or how. I’ll show you the events and parameters that Harper College uses, what the data means, how they are setup in Google Tag Manager and GA4, and […]
From the first time they think about attending university, through to their time on campus, and beyond to their lives as members of our alumni community, we want our students to have a positive experience. But measuring that experience is a perennial problem.Sometimes the issue with analytics is that they can exist in isolation, and […]