HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Universities often face a decision of whether or not to hire a single large agency with broad but shallow knowledge of website redesign best practices versus hiring several specialized vendors with expert-level knowledge in one area. These two approaches often come with massively different outcomes, costs and time commitments. Furman University chose the multi-vendor strategy, […]
A mishmash of plug-ins, custom code copied from Google searches, five shades of gray and outdated content as compelling as wilted celery… It was (past) time for the 152-year-old college to redesign! For the first time in the college’s history, they could work with campus-level centralized university web services. All redesigns were previously done at […]
Using the four-step process that is the basis for public relations planning, this session will show you how to create a strategic plan. We will focus on creating a strategic communications plan, but this process can be used for most types of strategic planning. Creating a written document in this form will not only make […]