HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
In the rapidly evolving higher education marketing landscape, staying ahead in SEO demands not just diligence but innovation. This poster session unveils the transformative power of AI tools, with a spotlight on Harpa.AI, to revolutionize your SEO strategy. Discover how to effortlessly monitor competitors’ pages, conduct thorough audits of your pages, and develop a robust […]
Uncover the potential of Microsoft Clarity, a free tool designed to track user activities on your website in real-time, providing valuable insights through both live and recorded sessions. Gain a firsthand understanding of user experiences, discover pain points, and recognize effective elements through direct observation. This session will walk you through the essentials of utilizing […]
In an era where digital engagement is paramount, how can universities leverage cutting-edge technology to connect with prospective students in a way that’s both innovative and relevant? This session explores our approach of using the ChatGPT API to bridge the gap between prospective students’ interests in popular culture and their academic futures. By inputting their […]