HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
One of the fundamental differences between UA and GA4 is the way events are represented in the data model. During this presentation we will take a look at some of those differences to better understand how GA4 works and how we can improve our tracking capabilities using enhanced measurement events and custom events. During this […]
Digital equity is not just a new buzzword for web accessibility. Like many digital initiatives, it requires looking at a much bigger picture, including fostering a culture of awareness and action when it comes to making the website experience fair to everyone regardless of ability, location, device and more. Join Sterling Rose from Monsido, a leader […]
The Harvard University homepage redesign marked a departure from our previous homepage content strategy. Instead of starting with the stakeholders and trying to surface everything that is important to everyone at the institution, we let extensive user research efforts guide our project. This research then informed a narrative framework and messaging engagement that focused on […]