HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

One team to rule them all: Working in harmony with your content experts for a consistent website

Managing sprawling university websites is often a recipe for inconsistency. Numerous contributors with varying skills lead to poorly designed pages, accessibility issues and technical headaches. At Utah State University, we have created Tier 1 Support to combat this issue. Tier 1 Support is a service where we contract with various departments on campus, centralizing all […]

Lights, camera, tweet! What higher ed social media can learn from the entertainment industry

You might not think promoting your university on social media has much in common with promoting the latest superhero TV show, but you’d be surprised. In the past year, J.S. Stansel left his job in higher ed to work as a social media manager in the entertainment industry; working on social media for TV series, Twitch […]

Authenticity: using student-generated content to conquer the white whale of HESM

Authenticity is the higher education communicator’s white whale. We chase it over oceans of data and posts and sentiment – but the truth is, the most authentic content a university can produce comes from the folks on the ground—the students. Good or bad, positive or negative, our students lead perception about our institutions in ways […]