In late 2022, Rochester Institute of Technology found itself on the crusade no social media professional wants to be in: looking for a new management platform. The journey that followed involved adventure, fear, loathing, panic, despair, deep learning and ultimately — thrilling success! The team found out a lot about what it needed to learn, […]
Tag: Strategy, content and social media (SCS)
Platforms, formats, APIs, third-party software: the ever-changing landscape of social media means that making our experiences and content accessible to all members of our audiences is as challenging as creating accessible websites. In this session, we’ll cover the basics that social media managers need to know to ensure that their social channels are reflecting the […]
I’ll be addressing a pressing need in higher education: engaging alumni through ongoing professional development opportunities via digital platforms. With the rise of digital technology’s role in our lives, higher education institutions are increasingly seeking innovative methods to maintain and enhance their relationships with alumni. This session showcases a successful model from UC Davis Graduate […]