Presenters Joshua Charles — Rutgers Business School Description Building a meaningful measurement strategy for communications and marketing is hard. Our team at Rutgers Business School has various ways to measure website engagement, enrollment marketing, social media, and more, but these metrics and activities are often disconnected. While our measurement journey isn’t finished, join this session […]
Tag: Strategic analytics
Presenters Brian Piper — University of Rochester Description There are so many ways to optimize your content for both search engines and for your users. Where do you find the most impactful insights in your data and how do you use those to provide measurable changes to content performance and user experience? This session will […]
Presenters Aaron Baker — Harvard University Description To promote our university news site, the Harvard Gazette, we send a daily email to about 300K subscribers. Since October, 2021, we started to notice a steady increase in our average open rate. Maybe you have seen this increase too, with your own email campaigns. In this presentation […]