HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Complete digital storytelling for the UC Davis 21-week anti-racism challenge

In the Summer of 2020, the UC Davis Graduate School of Management’s Action for Diversity committee created a “21-Week Anti-Racism Challenge” for staff, students and the community. Headed by our Chief Diversity Officer, and backed by our Marketing and Communications department, staff at UC Davis’ Graduate School of Management developed an action plan to promote […]

Engaging parents and families: they’re an audience, too!

In higher education, we know it takes a village to raise a [insert your institution’s mascot here]! It involves a close partnership with parents and families to successfully guide students from orientation to graduation, and encourage their development as engaged and enlightened citizens. Parents and families have become increasingly involved in the lives of their college-going […]

Lights, camera, tweet! What higher ed social media can learn from the entertainment industry

You might not think promoting your university on social media has much in common with promoting the latest superhero TV show, but you’d be surprised. In the past year, J.S. Stansel left his job in higher ed to work as a social media manager in the entertainment industry; working on social media for TV series, Twitch […]