HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Getting real on BeReal

Now more than ever, prospective students and their parents are questioning the value of higher education and are searching for authentic ways to see what campus life is really like. To address this issue, the University of Arkansas — Fort Smith has taken a novel approach on the emerging social media platform, BeReal. BeReal has […]

Chasing likes: Alternative ways to track and measure the success of your owned content

There are countless memes in the social media management sphere making light of the idea of liking your own content with multiple alternative accounts. That’s how we measure success, right? Every click on that heart button is one step closer to the dream. But…what is that dream? Is that post with fifty likes really more […]

2023 Analytics Summit Resources

The HighEdWeb 2023 Analytics Summit focused on how to use analytics more effectively in our work on college and university campuses.  The one-day online event was held April 25, 2023. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. GA4 track Strategic analytics track Panel discussions