HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Artificial intelligence, organic insights: AI generated art as a social listening tool

For thirty days in November 2022, we asked audiences to submit prompts which would then be generated into images using AI tools. Community members submitted prompts in the form of a phrase they would use to describe the school to friends and loved ones. We took those phrases, categorized the ideas expressed into place, academics, […]

Social media community group

Join this discussion about social media, including strategy, management, measurement and engagement. This group is also active throughout the year: Presenters Chris D’Orso — Rochester Institute of Technology Shortcode CG2 Tags

Fourth and goal: Nine “not-so higher ed” marketing trick plays for a BIG marketing win

How many times have we heard, “Let’s just do what we did last year.” In comes the flag! There are some aspects of marketing and consumer behaviors that change almost daily. As strategic and innovative marketing leaders in the higher education field, we have to stay abreast of these dramatic changes to ensure we land […]