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Lessons from Union’s Instagram transformation: Analyzing data, taking risks and celebrating success

Has your social media growth slowed or plateaued? At Union College, we saw only incremental growth until we decided to try something completely different. In just three months, we transformed our Instagram strategy, shifting from curated content to authentic, community-generated posts and leveraged a team of content creators and an exploratory approach to build up […]

Train gone sorry: Deaf representation on social media

“Train gone sorry” is a sign language idiom used by Deaf people that is akin to “missing the boat.” There is an abundance of Deaf and DeafBlind people and communities on social media — and this includes content creators, influencers, social media managers, organizations and schools. However, these groups are often misrepresented, marginalized or downright […]

Emergency-preparedness for your communications team

LIke coming up with a fire escape plan or buying car insurance, you do it hoping you’ll never have to use it. But with any emergency or crisis, you’ll want to be well-prepared, especially if you community relies on your efforts for communication updates. I’ll lead a presentation and interactive discussion on: Presenter Suzanne Dergacheva […]