HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

The troll’s toll: Identifying and managing hostile social media moments

Social media can be exhausting for us all, and this is worsened by those who use the platforms as an outlet for their negativity, often choosing to take their frustrations out on the institution whose handle you operate on a daily basis. Trolls still exist, and sometimes users truly have no intent but to stir […]

Building data-driven marketing plans: A case study

Like most other private universities in the United States, Piedmont University held a close watch on enrollment over the course of the past few years. At the start of the pandemic, the university had planned for significant change rolling out a new brandmark, imagery and more as the institution prepared for their 125th anniversary. In […]

Unhinged 101: How to reach Gen Z through TikTok

In this session, I’ll showcase the strategies that have led to explosive growth in an extremely tricky platform. In the past year, the Northeastern University TikTok channel has become our fastest-growing platform. Our follower count has grown by over 300% since March 2022, while our views and engagements are each up over 500%. This growth […]