Presenters Stephanie Swindle Thomas — College of Arts and Architecture at Penn State Description The equation for social media success is a combination of quality content and analytics data. Stephanie Swindle Thomas, Director of Social Media and Visual Assets for the College of Arts and Architecture at Penn State, will provide a template for understanding, […]
Tag: social media
Presenters Liz Gross — Campus Sonar Description You probably use in-the-moment social media metrics to see how your content performs. But this doesn’t give you a complete view of the conversation about your campus. To get the whole picture, you need to capture all your campus content as well as what others say about your […]
Presenters Joshua Charles — Rutgers Business School Description Building a meaningful measurement strategy for communications and marketing is hard. Our team at Rutgers Business School has various ways to measure website engagement, enrollment marketing, social media, and more, but these metrics and activities are often disconnected. While our measurement journey isn’t finished, join this session […]