HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Social Media Community Group

Join this discussion about social media, including strategy, management, measurement and engagement. This group is also active throughout the year: Join the Social Media Community Group to access to future discussions, recordings and the group directory. Registration is free! Have conversations on the #social-media Slack channel. New to Slack? Check out our Slack Guide to get started. Presenter Dave Tyler — Rochester Institute of […]

Social media metrics that matter: telling your story to a non-social savvy audience

While social media has become ingrained into most people’s lives, explaining analytics to those that aren’t in the back end of different platforms on a day-to-day basis can be difficult. Social media analytics in the higher ed space can be especially challenging and complex due to a common lack of resources on social teams and […]

Metrics that measure up

No matter our job title or department, performance metrics are important — mandatory even. But with so many ways to track and measure everything we do, applying metrics to our work can be overwhelming. How do we quantify progress? How do we show impact? What’s more, how do we report the value of our work […]