HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Mental health in the social world: how to survive, thrive and enjoy your OOO time

Working in social media, chances are you wear many hats — from content creator and copywriter to graphic designer, videographer and more. That is no small feat. You may be feeling undervalued, overworked and underpaid. Managing multiple social media accounts and the responsibilities that come with it can impact your mental health. If you’re feeling burnt […]

Earth to Gen Zers: building a student integrated marketing team that speaks their language

“What makes [insert your institution here] special?” Who would you rather have answer this question? A marketing professional who knows all the right things to say about your institution’s experience. A current student who lives it every day. Learn how you can deploy your insights as a member of option a to empower the authentic perspective […]

How to build an in-house video production team and streamline content creation for your organization

In this presentation you will learn how to set up an in-house video shop from the ground up for a small marketing department. We will discuss essential equipment that fits a $15k, $30k or $60k+ budget. We will also discuss how you can streamline your video projects from creative brief to client delivery, including project management tips, […]