HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Proactive Accessibility Not Reactive Remediation

Presenters Amber Hinds — Equalize Digital Description On websites with many contributors including faculty, student workers, and others who’re new to website accessibility, real-time accessibility feedback in the content management system is vital to ensure ongoing accessibility. Relying on weekly or monthly scans of already published content and retroactive remediation when problems are found increases the […]

Using Data to Optimize Your Website for Users and Search Engines

Presenters Brian Piper — University of Rochester Description There are so many ways to optimize your content for both search engines and for your users. Where do you find the most impactful insights in your data and how do you use those to provide measurable changes to content performance and user experience? This session will […]

Leveraging Data Studio for More Powerful Google Search Console Intelligence

Presenters Rebecca Hofstetter — Carnegie Trevor Mazarura — Carnegie Description Google Search Console is one of the most powerful Search Engine Optimization (SEO) tools. But getting at the data in the GSC platform can be cumbersome. It’s difficult to view all available data and to pair it with other metrics. This poses a challenge not […]