HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
We all need to create incredible content, put it out on the right channels, and monitor the data to discover the insights to make it as effective as possible. Come get practical examples of how generative AI can help with every part of this process. Learn why content marketing should be a key strategy for […]
In the rapidly evolving higher education marketing landscape, staying ahead in SEO demands not just diligence but innovation. This poster session unveils the transformative power of AI tools, with a spotlight on Harpa.AI, to revolutionize your SEO strategy. Discover how to effortlessly monitor competitors’ pages, conduct thorough audits of your pages, and develop a robust […]
Last year, Google began testing out an update to their search engine—Search Generative Experience (SGE.) This update seeks to incorporate generative AI into the Search experience, reorganizing results in a new “snapshot” feature and focusing on more Q&A style search behavior. As Google notes, you can “ask new kinds of questions that are more complex […]