Presenters Suzanne Dergacheva — Evolving Web Description Analytics and data-driven decision-making have a distinct appeal in today’s digital landscape. We have more information than ever before about how people engage with our social media posts, our digital ads, and our website. And yet, every website redesign project starts with a list of user pain points, […]
Tag: research
Presenters Melissa Beaver — NewCity Description Heatmapping is a powerful analytics tool that can provide insight into what users do on your webpages. Using a colored visualization method, you can see where and how users are engaging with your page — including where people are and aren’t clicking, where they might be focusing their attention […]
Presenters Mandee Englert — Penn State University Description Most website tips and tricks will lead you to believe that using analytics to inform your website redesign is about discovering which pages perform best, finding a way to lower bounce rates, and improving user experiences across devices. This presentation will go above the standard reports and […]