HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
We thought our homepage was meeting the needs of all our website audiences… but was it really? Our homepage was a classic example of a design that tried to appeal to all audiences, but ended up appealing to no one. I will demonstrate how I used a simple, two-part analysis to discard assumptions and guesswork […]
Living on campus is a vital piece of the college experience. But with the competitive housing market and numerous other options, what would make a student want to live on campus? The answer is in a dynamic site that engages its audience and speaks directly to them. Students are increasingly using the web to plan […]
Having recently kicked off a complete site redesign of Odu.edu, learn how data-driven decision-making has informed the latest iteration of ODU’s marketing-focused academic program pages and how changes throughout the site have led to increased traffic and streamlined navigation. The latest design of our program pages goes live in a matter of weeks, and we […]