HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Problem statement The University of Tennessee at Chattanooga, like most others, has a limited web staff of only three web developers. For years, there was only one, and only within the last three has hired two more. The influx of requests for editing content, images and redesigns on internal college pages has been unsustainable for […]
Evergreen content is content that, due to its timeless message or longstanding relevance, will continue to provide value to your audiences and drive traffic to your website even as time passes. In higher education, the “evergreen content strategy” is an often elusive goal attempted between the management and application of a dozen other responsibilities. This […]
Universities, and the organizations within them, are unlike most institutions. Teams often maintain and disseminate an incredible volume of content to diverse audiences in an often volatile and reactive environment. And as university branding strategies and institutional campaigns come and go, university teams must react and evolve, resulting in shaky information architectures and confusing user […]