HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

A new look for an old college: A case study in working with centralized services

A mishmash of plug-ins, custom code copied from Google searches, five shades of gray and outdated content as compelling as wilted celery… It was (past) time for the 152-year-old college to redesign! For the first time in the college’s history, they could work with campus-level centralized university web services. All redesigns were previously done at […]

Building a strategic plan

Using the four-step process that is the basis for public relations planning, this session will show you how to create a strategic plan. We will focus on creating a strategic communications plan, but this process can be used for most types of strategic planning. Creating a written document in this form will not only make […]

How to build a website truly targeted for prospective students

When designing higher education websites, prospective students are often a key audience, but we’re also balancing the needs of many other audiences. Creating a dedicated admissions website means we can truly focus on the user journey of future students as they research and apply. Over the past three years, OCAD University, Canada’s largest art and […]