Presenters Alison Zeringue — Search Influence Description Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies. Learning objectives: Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard. How an integrated reporting dashboard can improve […]
Tag: Posters
Presenters Brandon Schmidt — YDOP Description When you search for your school on Google, what appears? Your school’s Search Engine Results Page (SERP) is where visitors make a first impression – before they ever make it to your website. Are you doing your best to make this page stand out? In this session, we will […]
Presenters Suzanne Dergacheva — Evolving Web Description Analytics and data-driven decision-making have a distinct appeal in today’s digital landscape. We have more information than ever before about how people engage with our social media posts, our digital ads, and our website. And yet, every website redesign project starts with a list of user pain points, […]