HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Why and How to Add Heat Mapping to Your Analytics Toolkit

Presenters Melissa Beaver — NewCity Description Heatmapping is a powerful analytics tool that can provide insight into what users do on your webpages. Using a colored visualization method, you can see where and how users are engaging with your page — including where people are and aren’t clicking, where they might be focusing their attention […]

Dashboard Design Thinking

Presenters Jenn Schilling — University of Arizona Description Best practices in data visualization and dashboard design are numerous and sometimes contradictory, but a straightforward method to apply design thinking to creating dashboards is effective and universally applicable. This session will cover the details of design thinking and how it can be applied to dashboard development […]

Improve Data Integrity: Using Cookies to Exclude Internal Users From Your Enrollment Reporting

Presenters Kris Hardy — Messiah University Description Your web and digital marketing reports are only as good as the underlying data. Traffic from faculty, staff, students, and other internal audiences can often skew your enrollment and marketing data.  Unfortunately, filtering out traffic by IP address is no longer sufficient due to the growth of online […]