HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Out of the recycling bin and into the Metaverse: Four ways to rethink paper marketing using mobile AR

Mobile augmented reality allows users to use their smartphone camera to view a 3D digital holographic experience, layered on top of the real world. Think Pokemon Go. Brands like the NFL and Nike have created mobile AR experiences to make ads and events more memorable, and the same technology can be used to create memorable impressions […]

Partners in time: how a two-person communications team manages to do it all

We know that as university communicators, we are always being asked to do more with less. After the past two years, that maxim has never been truer. As the communications team for the IT Services division at Miami University, we wear a lot of hats: marketer, communicator, transcriber, translator, campaign planning consultant, photographer, designer. How […]

Preparing Gen Z for the workforce with Voxer, trampolines and Brene Brown

Emotional intelligence is often touted as a key skill employees must demonstrate to land fulfilling employment. But how do you teach it during a global pandemic to graduating seniors six states away? Since March 2020, the Community Research Institute at Charleston Southern University has answered this question using new technology — like Voxer, Netflix and Zoom — and […]