HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

From binge watching to degree searching: Innovating college recruitment with ChatGPT

In an era where digital engagement is paramount, how can universities leverage cutting-edge technology to connect with prospective students in a way that’s both innovative and relevant? This session explores our approach of using the ChatGPT API to bridge the gap between prospective students’ interests in popular culture and their academic futures. By inputting their […]

Beyond keywords: AI-powered tools to propel your SEO into the future

In the rapidly evolving higher education marketing landscape, staying ahead in SEO demands not just diligence but innovation. This poster session unveils the transformative power of AI tools, with a spotlight on Harpa.AI, to revolutionize your SEO strategy. Discover how to effortlessly monitor competitors’ pages, conduct thorough audits of your pages, and develop a robust […]

Botched chat: A comedic tale of AI misadventures

“Elevate your school’s digital presence with chatbots, revolutionizing accessibility and communication. From providing instant answers to FAQs to offering personalized assistance, chatbots will empower students, parents, and faculty, enhancing their online experience.” (written by ChatGPT) During the height of the COVID-19 pandemic in 2020, and as we all pivoted to remote learning and work, our […]