HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Advancement’s secret weapon: content strategy

Content rules. That’s always been the case, but with search engines becoming increasingly sophisticated and distribution channels such as email, social media and web more ubiquitous, beating the fundraising drum has never been easier, right? Well, no, actually. Because it’s so easy to publish, everyone is doing it. And our precious messages are crowded out […]

Introduction to accessibility testing — the automated, the manual and the in-between

This presentation is born from the question that I have been asked a number of times and the question that I know some people are wanting to ask but are afraid to: How do I ensure my website is fully accessible?Understanding website usability is key to understanding what tests to perform on your website to […]

Why streaming TV is an effective channel for higher education marketers

With 84% of U.S. households in 2022 projected to be CTV households, including many prospective students, streaming TV is a compelling and effective advertising channel for higher education institutions — with its proven abilities to deliver precision targeting and outcomes-based measurement. Investment and optimism for streaming TV advertising are already high and continuing to rise, […]