HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Finding out what we’re made of: Uncovering your true identity with limited resources

Join us as an agency-client duo shares their journey in revitalizing a university brand and website with limited resources. Gain insights on how to navigate challenging projects through three key steps. Learn through the experience of others how to manage big initiatives with limited resources. Presenters Shortcode PAR4 Tags

Event calendars in higher ed: The ultimate selection guide

When it comes to reducing IT management frustration and increasing student engagement, selecting the right calendar to centralize and consistently brand events can be a game changer. However, navigating the multifaceted world of online event calendars can be a daunting task. Whether you’re with a large university or an intimate college, this presentation is tailored […]

Why streaming TV is an effective channel for higher education marketers

With 84% of U.S. households in 2022 projected to be CTV households, including many prospective students, streaming TV is a compelling and effective advertising channel for higher education institutions — with its proven abilities to deliver precision targeting and outcomes-based measurement. Investment and optimism for streaming TV advertising are already high and continuing to rise, […]