HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
75% of higher ed marketers don’t have the budget they need to meet the expectations of leadership. As competition increases and student behaviors shift, you need to be able to do more with less. By creating a solid data foundation, mapping out the student journey, implementing the right marketing strategies at the right time, and […]
Learn how to navigate and leverage Google Analytics 4 (GA4). Join Two Octobers’ Nico Brooks and I as we explore: Presenters Shortcode P3 Tags
In the ever changing ecosystem of digital marketing in higher education, understanding the significance of metrics is imperative to success. However, it’s not just about crunching numbers; it’s about fostering collaboration and alignment among admissions, marketing, and web teams to achieve common objectives. By emphasizing the need for cross-team communication and collaboration, attendees will learn […]