One of the fundamental differences between UA and GA4 is the way events are represented in the data model. During this presentation we will take a look at some of those differences to better understand how GA4 works and how we can improve our tracking capabilities using enhanced measurement events and custom events. During this […]
Tag: Other cool stuff (OCS)
Content governance at scale is hard. We often have to work with content editors and subject matter experts with wildly varying skill sets, abilities and focuses, while at the same time engaging a wide variety of audiences with time and money to spend in many other places. Trying to manage this organized chaos in a […]
In our dreams, our jobs are about big goals, cool projects, energizing teamwork and valuable results. In reality, though, our jobs feel like trapped in a meeting scheduling nightmare, drowning in our inbox, no one reading our emails, losing important meeting notes and getting lost in document versions. This session will focus on the basics: scheduling meetings, […]