HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Are you struggling with the complexities of deciphering digital marketing ROI? Perhaps you find yourself questioning the reliability of your digital marketing agency’s metrics. Or maybe you’ve received feedback from your admissions team about the quality of digital marketing leads. Join us for this session where we’ll explore strategies to address these concerns and pave […]
LIke coming up with a fire escape plan or buying car insurance, you do it hoping you’ll never have to use it. But with any emergency or crisis, you’ll want to be well-prepared, especially if you community relies on your efforts for communication updates. I’ll lead a presentation and interactive discussion on: Presenter Suzanne Dergacheva […]
Evergreen content is content that, due to its timeless message or longstanding relevance, will continue to provide value to your audiences and drive traffic to your website even as time passes. In higher education, the “evergreen content strategy” is an often elusive goal attempted between the management and application of a dozen other responsibilities. This […]