HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Market like a journalist: How to use reporting skills to improve your content

Great marketing content has a lot in common with great reporting. Stories that resonate with our audiences follow the cardinal rule of good feature writing: show, don’t tell. Marketers can apply basic lessons from journalism to create strong content, from editing for accuracy to approaching every topic with curiosity. This session will offer 10 practical […]

How to use a design sprint to guide your next big web project

Do you have a new feature request, a complex UX question or other big project coming up? Consider a design sprint. A design sprint answers business questions through a multi-day process involving design, prototyping and testing. It is a fast and fun way to brainstorm an idea and get feedback on that idea to optimize […]

Put your analytics to work: Five ways to use data to enroll your class

With an influx of stealth applicants and an uncertain enrollment cycle ahead, it’s almost impossible to know which students to focus time and effort on and which content will move the needle. Presenter Zach Chastain — StudentBridge Shortcode AAI5 Tags