Instagram has evolved a lot from it’s founding days as a feed-based photo sharing platform. We now have stories, reels, live and highlights to manage and explore. You need a good strategy to guide your Instagram presence and create solid growth. As a college, the primary audiences for your Instagram are prospective students, current students […]
Tag: marketing/communications
Design systems have dominated web design conversations for a few years. Just as there’s no one way to make a website, there is no one way to make a design system. Unfortunately, this has led to a lot of misconceptions around the creation and impact of this increasingly important tool. Do any of these sound […]
St. John’s University recently unveiled a website refresh, which better showcases its signature student experience in support of recruitment and retention objectives. But the shiny new website product would not succeed without prioritizing strong partnerships, hard conversations and commitment to cultural change — the unseen yet essential underpinnings of any successful marketing effort. In this […]