Tag: marketing/communications

Google’s Universal Analytics retirement: your guide to transitioning from UA to GA4

Google Analytics is changing. Universal Analytics will stop gathering new data mid-2023. Will your institution be ready? Learn what’s changing and why, what it means for your measurement strategy and how to create a UA-to-GA4 transition plan. Presenter Tyler Schroeder — RBA Consulting Shortcode AAI2 Tags

Metrics that measure up

No matter our job title or department, performance metrics are important — mandatory even. But with so many ways to track and measure everything we do, applying metrics to our work can be overwhelming. How do we quantify progress? How do we show impact? What’s more, how do we report the value of our work […]

UTMs and you: connecting the dots and unmasking hidden data

With so many teams facing time, resource and budget issues, making your marketing efficient and effective is critical. But aside from vanity metrics on social or click through rates in emails, how can you really determine which of your marketing efforts are doing the most for you? How can you decipher your Google Analytics data […]