The COVID-19 pandemic correlated with marketplace shifts that resulted in prospective earnings shortfalls for the majority of academic institutions. To address this concern, the dean at Texas Christian University’s Neeley School of Business brought together a small and daring team to pursue something that had never been accomplished outside of high-profile fundraising events for the […]
Tag: marketing/communications
If HTML is the standard markup language for documents designed to be displayed in the web browser, what are we doing with all these PDFs in our learning management systems?During this train-the-trainer style session we will explore what HTML is, who it benefits and how instructors can use HTML via the content editor in their LMS […]
Many marketers are familiar with tools and capabilities such as web analytics, advertising attribution, strategic communications, tag management, etc; however, most of these tools are used in the pre-enrollment student experience. Levering these tools that are generally reserved by marketers for post-enrollment activities can be game-changers for learning technologists, instructional design, and faculty as they […]